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Andy Frisella

Entrepreneur, Author, Creator of 75 Hard

50% of my session fees wil be donated to:

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HEY ... WHAT'S UP? I'm Andy. BUT YOU MIGHT HEAR PEOPLE CALL ME THE MFCEO We’ll get to why that is, but first, I want you to know what they called me as a kid: Fat. Lazy. Stupid. I grew up on a dirt road in Missouri, and I had big dreams about cars and money - what kid doesn’t? The problem was, my appetite for junk food was a lot stronger than my appetite for success. I hated school. It just didn’t interest me. Occasionally a class would pop up that flipped my switch, and I’d ace it. But the rest of the time? I was a solid D student. The other kids made fun of me for being dumb. Hell, even the teachers did. When I told them that I wanted to play football at Notre Dame, the teacher pretty much laughed in my face. Apparently, colleges like that weren’t for kids like me. I was told that I wasn’t "the cream of the crop", and I believed it! Hell, I didn’t even feel like part of the crop! That teacher had a plan in mind for me. Societyhad a plan in mind for me: Leave education at the first legal opportunity. Join the workforce. Flip burgers. Die. Honestly, I’d rather just fast forward to the final part. Even as a kid, I knew that there had to be more to life than boring classrooms, more than a 9-5 job that I hated. I knew it, but I just didn’t know how to change my circumstances. He wasn’t perfect - no one in my family is - but he gave me the greatest education. Something that I never got in the classroom. My dad taught me that with determination and work ethic, you can succeed at anything. He taught me to be competitive. He coached me on the value of controlled aggression, and the necessity of having an unbreakable mindset. That drive first manifested itself with sports. I fell in love with competition. I didn’t just want to win ... I wanted to dominate. No prisoners. No mercy. Playing sports got me in shape, too. I started feeling more confident. More alert. I realized that, as much as I loved individual victories, that nothing beats winning as a team. And from there it was all great, and I became an overnight success. Yeah, right. That’s what we’d all like to think, isn’t it? That it’s that easy. That you can just learn a lesson once, and the rest will take care of itself. Sorry, but that’s not how it works. My friend Chris and I had seen a guy making good money by opening a supplement store, and we figured that would be our path to riches. We were both athletes and liked lifting weights, so it seemed like a good fit for our first business. There was only one problem: We were dead broke. My dad had been financially successful with his own business, but he wasn’t about to cut me a check. He wanted me to learn the right way - the tough way - and if he had given me that money, you wouldn’t be reading this now. Why? Because I never would have learned the invaluable lessons life taught me if I hadn’t started from 0. That first lesson? “You can’t start a store without money”, and so Chris and I took multiple summer jobs, including painting the stripes on parking lots. That doesn’t sound so bad, does it? Well, the problem was, that before you painted the stripes, you had to take out the concrete dividers, then put them back when it had dried. With the humid & hot Missouri summer heat reflecting off the concrete, we felt like we were getting slow roasted. It was hard, and just flat out sucked. But we made $12,000. We had enough to start our business ...or so we thought. Because we were young guys with no credit rating, the only place that would give us a storefront required a year’s rent in advance and our rent was $1,000 a month. Bye bye $12,000 dollars. Hello every credit card we could get our hands on. We used what little that was to buy inventory, and furnished the store ourselves; the final touch was a used piss-stained mattress from the Salvation Army store that we put in the back of the store to sleep on. With all our money going into the business, we weren’t going to be able to make rent on an apartment. The store was our home, now. It was everything. But just committing to that idea wasn’t enough. The truth is, I fell down a lot over those years. Sometimes I fell over myself, like my ego tripping me into arguments with a customer. Sometimes I fell into depression - something I’ve struggled with my entire life and am very open about. Once, I even fell face first onto a sidewalk. Why? Because someone used a racial slur against a friend of mine, and for standing up to that bully, I got my face cut to ribbons as the guy attacked me with a knife. The last thing I heard before I blacked out, was the EMT saying they couldn’t stop the bleeding and they didn’t know what to do. I lived through it, but for a long time I wished that I hadn’t. My face was a mess of swollen flesh, stitches, and bruising. I looked like I’d been put together in a lab. I knew that society would want nothing to do with me, now. Better just to die. It was a chance encounter with a burn-victim at a grocery store that turned my life around. She was the only survivor of a plane crash. She was incredible, and owned the tragedy that had happened to her. She inspired me. I knew then that I’d been acting like a wimp. That I was capable of so much more. Stitched up face or not, I could still own my life - I just had to choose to, then take step after step to make it happen. I switched my attitude & mindset. Instead of looking at my scars as a bad thing, I took them as a positive - people would remember me, and that’s half the battle in sales. With my confidence back, I began to crush the supplement world. We went from sleeping on that piss-stained mattress in the back of our first store, to opening several more locations. It wasn’t long after this that I began putting out what some people would call “motivational content.” Honestly, at first, the person I was trying to motivate was myself, but the message seemed to be sticking, and that brings us back to how I became known as The MFCEO. It was the name of my long-running podcast project that was & still is one of the most popular business podcasts in history. If you don’t know what it stands for, it means The Motherfucking CEO.

what to expect

Session Agenda:
•   30-Second "elevator" pitch

•   Ask up to 3-Questions


•   Get feedback about your questions


•   1-Final Question


•   1-Final tip or piece of advice

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